The spread of cocktail umbrellas was a marketing strategy originally devised by clubs in vogue in America in the 1930s, such as Trader Vic. At the time of the first bars, in fact, the clientele was predominantly male and the clubs were generally avoided by the female population. The search for an aesthetic refinement thus served to attract consumers, and the barmen were able to try their hand at creating imaginative cocktails and give free rein to creativity by dint of combinations of flavors and ... cocktail umbrellas! Strange but true, this strategy turned out to be a winner, and umbrellas have become decidedly unisex. Subsequently, the exotic "tiki" style culture typical of the 50s and 60s, evocative of exotic places such as Polynesia, Hawaii, the Caribbean, has consecrated them to the image of celebration and relaxation. Even today, playing with the cocktail umbrella remains one of the pleasures of an aperitif. Annone Cocktails 50ml clear rum 25ml Triple sec 15ml fresh lemon juice 10ml Sugar syrup Pulp of an Annone fruit In ice shaker Double-strained in bubble glass. Annona is an exotic fruit that owes its name to the tree that produces it, Annona cherimola, a strictly tropical plant typical of South American countries such as Peru and Ecuador or in any case of latitudes close to the equator. ... The scent, on the other hand, recalls that of other tropical fruits such as pineapple and bananas.